How They Closed It: Breaking Down The Sale Of Arizona’s $30 Million ‘Crown Jewel’

Within a month, two spec homes — one at a record-setting $30 million-plus and one at $20 million — sold in what promises to be one of the most exclusive neighborhoods in Paradise Valley, Arizona. The estimated value of the completed top-selling home would set a record for the state. In a highly desirable luxury area with skyrocketing prices and a few resident billionaires, what does it take to close the biggest deal? Hint: “Location, location, location” is a spectacular given, and “exposure, exposure, exposure” becomes the new selling mantra.

The Who: Rich Brock, president and founder of BedBrock Developers, has been a star player in Arizona’s ultra-luxury home-building market for almost two decades. Projects, such as Cameldale and Kachina in Paradise Valley, embraced modern designs inspired by Frank Lloyd Wright that perfectly fit the tones and shades of the rugged desert landscape.