Is Your Property For Sale Getting Maximum Exposure?

Whether you own a residential or commercial property, when it’s time to sell, it’s important that your broker utilizes all the tools available to maximize exposure. The level of marketing involved with a property sale will play a key role in the final outcome. In the previous article of this real estate series for brokers, we looked at positioning a place in its best light. Now we’ll move to the next step, which addresses the question: How can your broker get your property out to the widest audience?

Maximizing exposure when selling is a component I learned early on in my career as an investment sales broker, under the guidance of my mentors Paul Massey and Robert Knakal of Massey Knakal in New York City. Over the years I’ve observed how taking extra measures when marketing a property can help generate the most interest and maximize the acquisition price.