Millennials Leading Transition From Country Clubs To Social Clubs

Given the size of their enormous cohort, Millennials wield incredible clout to change society. Since maturing into young adults, they’ve been fingered as culprits behind the demise of a great many societal habits and norms, from the donning of business suits and the shopping of department stores to the use of banks and golf clubs.

Given that last item, they’re not surprisingly also being named the guilty parties in the slow death of U.S. country clubs. In the place of sport-centric, niche settings, however, Millennials are embracing a new phenomenon. That is the emergence of members-only social clubs catering to varying, often active and outdoorsy, interests and demographics.