Many trend forecasting experts predict that traditional design will be bigger than ever in 2023 and perhaps no retailer knows this better than Ballard Designs. Founded in 1983 by Helen Ballard, it began as a catalog with a two-page black-and-white brochure featuring a replica of a dolphin-accented table from the founder’s Atlanta home. This product became the brand’s first big seller.
In 1996, the company merged with Cornerstone Brands, which was a publisher of home and retail catalogs. In 2017, that parent company was acquired by Liberty Interactive, which was renamed Qurate Retail Group the following year. Today Qurate owns a variety of brands in the fashion as well as home and design spaces in addition to Ballard Designs including QVC, HSN, Frontgate, Garnet Hill, Grandin Road, and Zulily.
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