What are Americans prioritizing when it comes to their well-being? According to John Burns Research & Consulting’s January 2023 Healthy Homes survey, the three most important non-financial health and wellness factors for households earning $50,000 or more are mental wellbeing (60%), healthy diet (48%) and physical fitness (47%). “Expect health to impact home selection more often,” the report predicted, citing young consumers prioritizing health impacts more than other groups, but older adults closing the gap.
Nearly all (95%) respondents said they now believe that a home impacts its occupants’ health, and close to three quarters (73%) will be considering health when choosing their next home. What might this mean for builders, designers, remodelers and real estate professionals? It’s likely that the trends they’re already observing will continue, especially as more in the massive Generation Z cohort age into the housing market.
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