With #tovfurniture having more than 25.7 million views on TikTok, including a collaboration with Alix Earle, as well as a strong following on Instagram, it’s fair to say Tov is the furniture brand taking over social media. It’s easy to understand why. Every piece is beautifully and thoughtfully designed, yet on-trend. Still, many pieces have a timeless quality to them. Although most of this mid-priced line ships quickly, the is quality higher than what consumers see with typical “fast furniture.”
Tov also doesn’t take itself too seriously. From bright colors to boxes stamped with its motto “Don’t be boring,” this female-founded brand, which has been established for a decade is also very much inspired by social media and creating what consumers want when they want it.
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